From the very first purchase, prospecting has paid off!

The use of identity cards and CustoCentrix cards (as a means of identifying consumers at the point of purchase) has made it possible to accurately measure the redemption rate (number of households having received the direct mail campaign for which at least one purchase was registered within 30 calendar days of the mailshot). In addition, the reconciliation within CustoCentrix of purchase and identification data makes it possible to calculate the turnover achieved in the same period by representatives of these same households.

On the redemption rate, Cédric Haleng, Marketing Director of the brand, had the following data to share in a recent testimonial.

Redemption rate measured in the 5 minute drive time zone: 9.1%
Redemption rate measured in the 5-10 minute zone: 6.4%
Redemption rate measured in the 10-15 minute zone: 3.9%

Cédric Haleng also told us that as part of this strategy for the local area, each euro invested generated 6 euros in turnover.

Moreover, thanks to the professionalism and involvement of the local sales team, the point of sale managed to build up a database of several thousand consumers in less than a month. 88% of the latter supplied an email address, giving consent for its commercial and marketing use.

A great achievement on their part and above all, a considerable guarantee of success for subsequent activation efforts carried out to stimulate regular visits to our store.