Custocentrix : Your retail accelerator -

Solutions for data collection and consent

Minimum hassle and maximum efficiency when collecting data and recording consent.

Alongside CustoCentrix, Freedelity has designed and provides assistance with a range of data collection solutions.

Kiosks and terminals

Using terminals or kiosks combined with electronic ID cards is the most efficient way to collect personal data and drive customer relations at the point of sale.

API

A high-performance and clearly documented API is available for development teams and partners looking to integrate CustoCentrix with other solutions dealing with customer experience or the productivity of teams on the ground.

Connectors

With a view to pooling resources and with the support of clients, Freedelity has invested in designing and maintaining connectors for various solutions to complement CustoCentrix.

Iframe

In order to make the collection of data and consent easier in digital environments, Freedelity teams offer bespoke developments provided in the form of iframes. This made-to-measure operating mode enables clients to outsource to Freedelity the development and maintenance of apps affected by GDPR compliance issues.

QR codes and the mobile app

Toujours dans ce même esprit de mutWith the same mindset of sharing developments between companies, Freedelity has developed the MyFreedelity mobile app to include personal data identification and sharing functions using QR codes..

The Freedelity file

Effortless updating of data.

As all the experts will tell you, keeping a record of several hundreds of thousands or millions of customers up-to-date is one of the major stumbling blocks hindering a successful CRM project.

For companies concerned about the quality of identification and contact data, data quality takes up a significant share of the budget on a recurring basis, requiring internal resources and costly expert contributions in the form of services, software or multiple file transfers.

Transactional data collection

Your Consumer Data Platform is populated in real time by data flows detailing the purchases made by your customers. This is how CustoCentrix integrates with your information systems.

CustoCentrix :

Uses existing connectors with a wide range of checkout systems and e-commerce platforms;
Offers to your teams and partners an API which allows you to integrate CustoCentrix with your information system (CRM, ERP, e-commerce, check-out management, etc);
Provides terminals/kiosks and apps designed by our research and development teams.

Consumer Data Platform

Collects transactional data from check-out systems, e-commerce and CRM so that they can be matched up with identification data for each customer and fed into database marketing practices.

Loyalty

Managing loyalty programmes and dealing with the mechanics of loyalty and activation using coupons, gift vouchers, free samples and competitions.

Cockpit

Is a control panel which helps you manage your marketing programmes and actions as well as monitoring the main KPIs for marketing tools and observing, analysing and profiling customer segments.

Geomarketing

Enriches postal address data with accurate geographic information so that they can be analysed using mapping interfaces. It also calculates and segments customers depending on their journeys from home to the point of sale (drive time and isochrones).

Trading area

Helps to define trading areas, segment them into primary, secondary and tertiary zones, and calculate local performance indicators for each business in the area.

Communication and marketing automation

All useful data are gathered together and made accessible. This is where the CustoCentrix marketing automation feature comes into play. This can be used to manage relationship marketing and client relationship activation campaigns and programmes via personalised marketing channels including email, text message, mail and push notifications.

You can choose whether to opt for an 'all-in-one' solution or keep your current marketing automation tool.

Measuring ROI

What makes CustoCentrix stand out from the other automation marketing solutions on the market is its ability to measure the returns on investment of different marketing approaches.

"Brands" portal

Do you want to strengthen your links with your suppliers by sharing completely anonymous statistical data with them?

That is exactly what the Brands portal is for. You can manage access for suppliers taking part in your trade marketing programmes and co-financing your promotions.

MyFreedelity

MyFreedelity is the customer-facing brand. It oversees the portal and mobile app of the same name.

As well as ensuring GDPR compliance, MyFreedelity aims to pool the resources of CustoCentrix clients in developing and supporting portals and mobile apps.