Custocentrix : Your retail accelerator -

How?

By collecting transactional data (including purchases) and linking them to the identity of each customer known on the Consumer Data Hub, CustoCentrix acts as a Consumer Data Platform.

This highly secure data silo is strictly confidential for each company. It brings together strategic and sensitive data collected and processed by your company. In this case, Freedelity only acts as the contracted data processor.

Thanks to the integration between CustoCentrix, your check-out system and e-commerce platform, you can obtain data about purchasing behaviour without any hassle and combine them with each customer's personal identity data.

What data are we talking about?

Transactional data

When customers go through checkout
When customers make a purchase on one of your digital channels
When customers use vouchers and coupons

Interactions data

When emails are opened and links are clicked
E-commerce sessions
Interactions via a mobile app
Interactions with digital advertising material
Interaction on kiosks
Participation in surveys and competitions

Declarative data

Online forms and questionnaires

Transactional data collection

Your Consumer Data Platform is populated in real time by data flows detailing the purchases made by your customers. This is how CustoCentrix integrates with your information systems.

How?

CustoCentrix :

Uses existing connectors with a wide range of checkout systems and e-commerce platforms;
Offers to your teams and partners an API which allows you to integrate CustoCentrix with your information system (CRM, ERP, e-commerce, check-out management, etc);
Provides terminals/kiosks and apps designed by our research and development teams.

Key points to remember

Thanks to CustoCentrix and the use of the electronic ID card as a means of identification, you can collect purchase data for your point of sale without any hassle.
This makes life easier for your teams on the ground.

Do you want to keep your loyalty card?
Not a problem! We make sure the connection is maintained between each card and the individual profile of the cardholder.

An omni-channel and 360° approach.

Other behavioural data

In addition to detailed data on purchases made by your customers, CustoCentrix also helps to capture other useful data for analysing your customers' behaviour and habits for database marketing purposes.

How?

CustoCentrix enables you to widen the scope of the behavioural data collected by archiving for each customer profile:

Messages which are sent to them (who received what, when, via which channel?);
Emails which are opened and clicked;
The advertising material made accessible via MyFreedelity which they consult;
The gift vouchers or coupons they use;
The interactions they have with terminals and kiosks;
The competitions they enter;
The data collected via iframes or email surveys (e.g. use of the Net Promoter Score).

Key points to remember

All data which can be used to find out about customers are gathered together in a single platform with the highest degree of detail.

These same data are made accessible for marketing purposes without requiring knowledge of IT.

Data validation, transformation and enrichment

With CustoCentrix, not only are your data clean and reliable, but they are also processed and transformed to simplify common data analysis, segmentation, direct marketing and geomarketing tasks.

How?

Here is a brief overview of some of the standard processing included in CustoCentrix's Consumer Data Platform:

Postal address data are standardised to the correct format;
Addresses are geocoded, positioned accurately on a map (address positioning);
Addresses are enriched for geomarketing purposes (statistical sector codes);
The format of mobile numbers and email addresses is checked;
The quality of email addresses is checked by sending an opt-in confirmation email;
RFM segmentation is automatically calculated;
Customer profiles are enriched with data calculated and updated every day, such as the length of time they have been in the database, the number of days since the last purchase (recency), the average gap in days between visits (regularity), the number of transactions (frequency), the average spend, the overall amount of all purchases, and so on.