Custocentrix was developed by Freedelity

5,800,000 consumers/members

Freedelity is the administrator and co-owner of the Freedelity database, which contains the details of 5,800,000 members.

This data has been collected in collaboration with the partner brands based on joint management of the personal data of consumers.

The latter have given their consent to benefit from advantages and customised services. My Freedelity allows them to control how their personal data is used.

The 'My Freedelity' portal and application

Freedelity has also developed the 'My Freedelity' portal and application, which allow every consumer to: