Activate the main tools to give your relationship marketing and sales a good boost. Smoothly and efficiently go from analysis to marketing actions and data management.
Segmentation
You have access to all the tools you need to develop clearly segmented actions and one-to-one marketing.
Management of lists and segments
Identify key stages for the launch of customised communication (trigger marketing).
Loyalty
CustoCentrix includes a comprehensive module for the management of loyalty programmes.
Multiple models for the management of loyalty benefits
Management of vouchers and other benefits
Management of debits, credits and outstanding amounts, as well as their countervalue
Clearing between different points of sale of the same brand...
Geomarketing
Get an insight into the catchment area of each one of your points of sale
Optimise your budgets for folder distribution by post
Set up a cascade of communication methods allowing you to optimise your communication expenses by creating an affordability ranking of costs per contact.
Segment your actions by taking account of the time each consumer needs to travel to your points of sale
Organisation of your relationship marketing
The choice is yours!
Use the communication models integrated into the CustoCentrix platform (email, text message, digital printing, etc.)
Forward the information to your preferred marketing automation solution
CustoCentrix is the perfect tool to manage
your trigger marketing
the opt-in confirmation procedure
the welcoming and activation of new members
your customers’ discovery of the advantages of your loyalty club or programme, as well your brand’s range
